MAC Cosmetics
MAC Cosmetics Face-Scan Tech Sparks Illinois Privacy Lawsuit
A proposed lawsuit claims MAC's virtual try-on tools scanned Illinois shoppers' faces without proper consent, violating the state's biometric privacy law. Plaintiff Fiza Javid is pursuing statutory damages and other relief.
Key facts
- Claim deadline
- No deadline listed
- Potential payment
- Up to $5,000
- Proof listed
- May be required
- Status
- Upcoming
- Settlement fund
- $5,000
Depends on the number of valid claims and court approval; not yet finalized.
Plain-language overview
Who may qualify?
Eligibility depends on the dates, products, locations, and other terms listed for this claim. Review any criteria below and the official terms before deciding whether it may apply to you.
- Must be an Illinois resident
- Must have used MAC’s in-store or online virtual try-on tool
- Must not have provided written consent for biometric data collection
Case overview
What this settlement is about
A lawsuit filed by Fiza Javid accuses MAC Cosmetics of running afoul of the Illinois Biometric Information Privacy Act (BIPA) through its virtual try-on features, offered both in stores and online. According to the complaint, MAC used facial recognition technology to power these tools but never obtained the informed consent BIPA requires before collecting shoppers' biometric data. The suit further alleges that MAC failed to tell customers how their facial data was being gathered and did not maintain a publicly accessible policy explaining how long that data would be kept or when it would be destroyed. The case is now pending in the Circuit Court of Cook County, Illinois, Chancery Division, where Javid is seeking statutory damages, attorneys' fees, and equitable relief on behalf of affected consumers.
