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MAC Cosmetics

MAC Virtual Try-On Privacy Lawsuit

An Illinois privacy lawsuit alleges MAC’s virtual try-on tools scanned shoppers’ faces without the notice and consent state law requires.

Key facts

Claim deadline
TBD
Potential payment
Depends on the number of valid claims and court approval; not yet finalized.
Proof requirement
TBD
Status
Upcoming
Settlement fund
$5,000

Depends on the number of valid claims and court approval; not yet finalized.

Eligibility

Who may qualify?

Check the covered dates, products, locations, and other official terms before you file.

  • Must be an Illinois resident
  • Must have used MAC’s in-store or online virtual try-on tool
  • Must not have provided written consent for biometric data collection

Case overview

What is the MAC Cosmetics case about?

A lawsuit filed by Fiza Javid accuses MAC Cosmetics of running afoul of the Illinois Biometric Information Privacy Act (BIPA) through its virtual try-on features, offered both in stores and online. According to the complaint, MAC used facial recognition technology to power these tools but never obtained the informed consent BIPA requires before collecting shoppers' biometric data. The suit further alleges that MAC failed to tell customers how their facial data was being gathered and did not maintain a publicly accessible policy explaining how long that data would be kept or when it would be destroyed. The case is now pending in the Circuit Court of Cook County, Illinois, Chancery Division, where Javid is seeking statutory damages, attorneys' fees, and equitable relief on behalf of affected consumers.

Questions people ask

Frequently asked questions

How much is the MAC Cosmetics case payout?

Depends on the number of valid claims and court approval; not yet finalized. The reported settlement fund is $5,000. Final amounts depend on the number of valid claims and the administrator's terms.

Who qualifies for the MAC Cosmetics case?

Key eligibility criteria include: Must be an Illinois resident; Must have used MAC’s in-store or online virtual try-on tool; Must not have provided written consent for biometric data collection. Always confirm the full class definition with the official source before filing.

Is the MAC Cosmetics case open for claims?

Not yet. No claim process is currently open. TapClaim monitors official updates to this case.

Settlement administrator and official sources

  • Listing verification
    Last checked Aug 6, 2026