Wayfair LLC
Wayfair Sued Over Sale Prices That Allegedly Never Change
A proposed class action claims Wayfair's strikethrough 'regular' prices are fake reference points, since items are allegedly always sold at the so-called sale price. No settlement has been reached yet.
Key facts
- Claim deadline
- No deadline listed
- Potential payment
- Payment varies
- Proof listed
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- Status
- Upcoming
Plain-language overview
Who may qualify?
Eligibility depends on the dates, products, locations, and other terms listed for this claim. Review any criteria below and the official terms before deciding whether it may apply to you.
- You purchased products on Wayfair’s website in the United States.
- The products were advertised with a “sale” or percentage‑off price alongside a higher strikethrough price.
- Wayfair represented that the sale price was a limited‑time discount off its regular price.
- In reality, the products were always or almost always offered at the purported sale price and either never or almost never at the higher strikethrough price.
Case overview
What this settlement is about
This is a proposed class action, not a settlement. Plaintiff Pooja Prakash claims Wayfair's advertising strategy centers on showing shoppers a discounted 'sale' price next to a crossed-out, higher 'regular' price — creating the impression of a limited-time deal. But according to the lawsuit, Wayfair allegedly rarely or never actually sells these products at that higher struck-through price. Instead, the complaint alleges items are typically listed at the supposed sale price nearly all the time, turning the strikethrough figures into what the suit calls 'false reference points' meant to exaggerate how good the discount looks.
